The Media & Entertainment industry has seen sizmic shifts over that past few years and the global pandemic has further accelerated the trends. the Content development, engagement, and distribution models and technologies are being develop to meet the progressive commercial and personal use of society. Digital Transformation will continue to evolve and enable how content is developed and consumed. The current trends for in Media & Entertainment include:

• Artificial Intelligence (AI) and Machine Learning (ML) to drive intuative content matching
• Enterprise Digital Content Management (DCM). – Mobile App enablement.
• Multi-channel engagement.
• Digital Media Integration.
• Digital Rights Management.
• Over-the-Top (OTT) streaming media content and software development.
• Metaverse environment emergence.
• Deep customer personalization, acquisition, and loyalty.

Growing and ubitquitous media & entertainment consumption means more technological complexities for organizations to deal with. Test Yantra Global is a leader in resilient enterprise grade web and mobile applications development, online engines, and social networking portals that are tailored-made to meet the unique needs of each customer using advanced tools and methodologies. Be it developing and maintaining live streaming apps or an AI and ML driven cloud service, Test Yantra Global has the experience and expertise is to efficiently guide your digitlal transformation journey.