MEDIA &

ENTERTAINMENT

We develop apps, online engines and social networking portals to suit the needs of each customer
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The Media & Entertainment industry has seen sizmic shifts over that past few years and the global pandemic has further accelerated the trends. the Content development, engagement, and distribution models and technologies are being develop to meet the progressive commercial and personal use of society. Digital Transformation will continue to evolve and enable how content is developed and consumed. The current trends for in Media & Entertainment include:

  • Artificial Intelligence (AI) and Machine Learning (ML) to drive intuative content matching
  • Enterprise Digital Content Management (DCM). – Mobile App enablement.
  • Multi-channel engagement.
  • Digital Media Integration.
  • Digital Rights Management.
  • Over-the-Top (OTT) streaming media content and software development.
  • Metaverse environment emergence.
  • Deep customer personalization, acquisition, and loyalty.

Growing and ubitquitous media & entertainment consumption means more technological complexities for organizations to deal with. Test Yantra Global is a leader in resilient enterprise grade web and mobile applications development, online engines, and social networking portals that are tailored-made to meet the unique needs of each customer using advanced tools and methodologies. Be it developing and maintaining live streaming apps or an AI and ML driven cloud service, Test Yantra Global has the experience and expertise is to efficiently guide your digitlal transformation journey.

Case study

The skilled team at Test Yantra Global was asked to develop a simple yet out-of-the-box solution for a leading entity in the online and mobile gaming sector. This company is engaged in entertainment of users through classic and tailored content, real money, and social engagement. Delivering safe and secure casino entertainment to players around the world, the client’s portfolio of products and services includes classic slots, video bingo games, video poker games, table games, server-based gaming, social casino gaming, and much more.

Using Manual UI testing and API automation, Test Yantra Global developed and deployed a successful new functional domain which encompassed various patterns and country-based restrictions for each sub-client.

Professional eSport gamer playing in a game tournament
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